Big Brochures and Beautiful Pictures

Just back from Brokers’ Tuesday Tour.  Decided to concentrate on Noe Valley today.  Brochures for even the most modest homes seem to be getting bigger and fancier.  Today, I swear I got a brochure that was bigger than the house it was advertising!  The house had a dumpy basement and built-out attic, all for a cool $1.4 million, but looking at the quality of the glossy brochure and the photos you’d think it was a palace.

Likewise, go to any online listing and the photos are always incredible.  As a serious amateur photographer, I know how easy it is to make a shoe-box look like a salon. Just light it well and slap on a good wide-angle lens.

If there’s one thing working with a good agent can do, it’s to prequalify listings so that you don’t waste your time going to look at the dogs.  And believe me, there are plenty of over-priced dogs out there….

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