Just back from Brokers’ Tuesday Tour. Decided to concentrate on Noe Valley today. Brochures for even the most modest homes seem to be getting bigger and fancier. Today, I swear I got a brochure that was bigger than the house it was advertising! The house had a dumpy basement and built-out attic, all for a cool $1.4 million, but looking at the quality of the glossy brochure and the photos you’d think it was a palace.
Likewise, go to any online listing and the photos are always incredible. As a serious amateur photographer, I know how easy it is to make a shoe-box look like a salon. Just light it well and slap on a good wide-angle lens. ...