Twitter’s Tweet not so Sweet

Technology_Boom_Breeds_Hostility_-_Slide_Show_-_NYTimes-com Today’s NY Times front page article on the effect that San Francisco’s tech boom is having on economic diversity in SF is tough reading for those of us who earn a living in real estate. Who wants to read that a 98 year old woman is being evicted from her rent-controlled apartment or that a founder of Galeria de La Raza and his partner, who is battling cancer, are being evicted from an apartment that they’ve occupied for decades?

Union Square Tree Lighting

The 24th annual Union Square Tree Lighting on November 22nd, 2013, featuring Macy’s gift to the City of San Francisco and most recognizable Christmas tree. The 83-foot tall, reusable tree will be dressed with 33,000 energy-efficient twinkling LED lights. Continue reading

Real Data SF October Newsletter: Own or Rent?

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Own or Rent? Your Home as an Investment

This month I want to bring together two recent analyses we’ve done on home ownership. The first looks at whether homes are good long-term investments. During the heart of the economic winter, in April 2010, I argued in this post that there are better investments than buying a home. Rather, the almost universal urge to own a home is about satisfying our hard-wired need for “shelter” – a cave that’s secure from marauding creatures (and humans), where we can paint our dreams on the walls without worrying about the landlord. ...  Additional Details

How Home-Buyers Find Homes

One of the first steps in designing an effective property marketing campaign is to analyze how buyers typically find the homes they purchase. It only makes sense to focus on those media and those efforts that grab the most eyeballs, … Continue reading